I'm Maria Elena, a wife and mother, a trained pharmacist, and a skincare enthusiast. I'm the creator and creative mind behind MEV Skincare, the brand that bears my name.

After years of studying and working in the pharmaceutical industry, I decided to pursue my passion for beauty and immerse myself in the world of skincare. Here, I poured all my experience and knowledge into blending art and science to create unique and effective beauty products.

For me, skincare is an emotional journey, a sensory experience that awakens the senses and renews the soul.

After years of experience in laboratories and pharmacies, I've learned to love every single element of cosmetic science, from the swish of pipettes to the aroma of pre-packaged products. My passion for skincare has driven me to create a functional, glamorous, and effective product, but above all, one that respects the environment and natural beauty.

From this inspiration was born Maria Elena Venuto - MEV Skincare, a brand that reflects my vision of uncompromising beauty.

I grew up immersed in the magic of cosmetics, inheriting a passion for this world from my family of pharmacists: my mother and my great-grandfather, an apothecary with a long tradition.

So, with care and dedication, I created a collection of products that transcend gender boundaries, to offer everyone a unique, high-quality beauty experience.

My "Italian Skincare" is a journey into sustainable beauty, a line of effective and natural products that respect both the skin and the environment.

I'm the first to love my products; I've created them with all my heart and the expertise I've acquired over the years.

From now on, my essentials are yours too.
My skincare, your secret.

In a world where beauty has become an obsession, MEV Skincare stands out for its commitment to creating products that enhance each person's natural beauty. My mission is to combine the sophisticated beauty of Tuscany with the passion and vitality of my colorful Sicily to create a unique and authentic skincare experience.

Every product my team and I create is the result of our dedication to excellence, quality, and sustainability. We use only natural and skin-safe ingredients, infusing every drop with the harmony and elegance that only Tuscany can offer. But we never forget our Sicilian roots, which remind us of the importance of preserving and protecting authentic beauty.

Together, the sophisticated beauty of Tuscany and the Mediterranean energy of Sicily create a perfect harmony, which manifests in every product we create.

We are proud to bring our Italian skincare to the world, to raise awareness of the authentic and sustainable beauty of Italy.